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SEO Benefits of Blogging

March 23, 2010 in Blogging for SEO, Search Engine Optimization

Maintaining a blog for your business not only allows you to develop a relationship with new and current clients, it boosts your search engine ranking.
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If you haven’t already figured it out, your business website needs every back link you can create for search engine optimization. The more web pages that you can guarantee targeted links back to your sales pages, the more Google love will shine in your direction. This is one of the great benefits of blogging for business, every one of your keywords is guaranteed link back to the most relevant page on your website.
From an SEO strategy point of view, your business blog is a beautiful tool. The more relevant and informative web content you get published online that connects surfers to great information is a huge feather in your cap. Taking advantage of the powerful benefits of blogging for business organic search results is really multi-faceted. It all starts with having the right keywords and long tail search phrases.
Building the SEO strategies for your website and your blog needs to happen in tandem. If the content, meta description and keywords match those on your page content, the benefits of blogging for business can be phenomenal. This is a desirable white hat strategy to swing search engine relevancy rating in your favor. It is not unusual for one business’ website and blog articles to all show up on the same organic results page. This gives your target audience a selection links to click and arrive in your empire.
If your SEO team has done their job well, don’t be surprised when your various pages take up three of the coveted 10 spots of Google or Bing. The more relevant and information rich your blog articles are, the more benefits of blogging for business you will begin to realize. First it is important to publish fresh information articles at least 5 days a week. Secondly, make it a habit to publish new articles on the same days of each week. Additionally, to maintain the SEO benefits of business blogging, you can’t fall out of schedule. If the spider arrive on time and no new article is there to index, you will quickly lose ground in the battle for top placement. Your readers might understand, but Google won’t.
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